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By: Arnold Encomendero Dávalos

It is not easy to live and feel two Keynote Speeches that have left us, and leave us, life-lessons: IT IS NECESSARY TO BUILD GENUINE WEALTH. This is achieved by doing perfect businesses that thrive with our own critical ability and with responsible financial management, where you are «the master of money, not a slave to money.» A wise message shared by Robert Kiyosaki based on his own business experience. There is no doubt that October 28, 2014 in Lima will be memorable for those -whether entrepreneurs or scholars, old or young- who heard and shared the lessons of Christopher Marteson and Robert Kiyosaki. Through these two successful experiences revealed with wisdom and transparency, we find a specific answer to the complex and turbulent world characterized by high indebtedness. Such situation is caused by the absence of any financial education teaching us how to save and invest with innovative spirit so that we can increase our personal, family, and economic

Welfare as well as the wellbeing of our employees, and therefore, that of all mankind. The Curriculum Vitae of Christopher and Robert say a lot about their ethics, their applied technical expertise, and their vision of the future: a richer world for all. While Christopher holds a PHD from DUKE and an MBA from Cornell University, he has earned a reputation as an excellent economic researcher and futurist in addition to being a co-founder of Peakprosperity. In turn, Robert Kiyosaki only has a BA, but thanks to his genius and courage, he is a billionaire, entrepreneur, educator, and author Best Seller Series: Rich Dad Poor Dad. He founded CASHFLOW Technologies and created the Rich Dale campaign, which currently offers millions of people worldwide advice on how to become financially independent.

As a consequence of such Excellent Lessons, Robert Kiyosaki shared with us, it is extremely important and clearly worthwhile giving unique value to such simple but extraordinary advice: «the future will be very bright for those who prepare TODAY». «Invest in astuteness and increase PERSONAL WEALTH». «Money does not go to the business with the best products or service but money flows to the business with the best LEADERS».«LEADERSHIP IS THE FORCE THAT MAKES EVERYTHING FALL INTO SHAPE. This is what builds Big Business».. «Those who dream big, achieve those DREAMS, and GO ON TO DREAM EVEN BIGGER DREAMS». Undoubtedly, KIYOSAKI’s advice are magnificent lessons easy to digest with planning, strategic vision, and ability to execute, together with a position and commitment capable of overcoming difficulties and realize challenges.

We were not wrong to write in our book, «Market Economy and the Challenge of the Cooperative Values» , when discussing about Entrepreneurship as a challenge and as a response to Economic and Social Development that «in the Americas, business success is the outcome of the effective integration of three concepts: entrepreneurship, technical knowledge, and ability to execute, together with three key factors to boost entrepreneurship: talent, time, and capital. Hence, quite rightfully, those who can give life and shape to the business process are called with honors: ENTREPRENEURS. Such persons of action are laypersons with real flesh and blood who generally had a GOOD IDEA and dared to turn it into reality, making every effort and adversity a triumph».

In this regard, the accurate assessments of 2005 Nobel Prize Laureate in Economics, Edmund Phelps, are welcome; he posited: «under the hood of macroeconomic and institutional forces the engine of change is the ENTREPRENEUR». And with great lucidity he said: «Entrepreneurship can generate stable and sustainable growth.» But he also warned: «ONLY, WITH MORE INSTITUTIONS, MORE REGULATIONS, AND BETTER GENERAL TRAINING can the country thrive with innovative ideas and potential profitability.» And he further added: «general knowledge of business, technology, and the economic environment IS A POWERFUL TOOL to access the virtuous cycle of creativity, innovation, and growth.»

Specifically combining the lessons learned on entrepreneurship, as described above, it is worth highlighting the concepts given by Robert Hisrich and Michael Peters in their book Entrepreneurship: «The entrepreneurs born with these management skills come from a rare breed of people with intelligence, great heart, and creative skills. They are VISIONARY and self-confident, good communicators with unlimited energy, and have a strong passion for what they do. And those who were not born with these critical skills can LEARN them.» The message is straightforward. We all have a business idea, what we need is to bring it to light; and this is where cognitive, emotional, spiritual, and even economic intelligence come into play. What characterizes an entrepreneur is that he/she has an IDEA and dares to execute it because he/she feels capable of doing so. In this regard Prof. Sergio Olavarrieta from the Diego Portales University of Chile advised: «To start a business and create a strategy, you must observe the potential customer: Know what he wants? What he needs? You have to identify groups of consumers with similar interests and needs. Do not do what others do. Be disruptive, use trends. See segments in other industries and assesses whether they can be applied to your business or the market in which you compete. Segmenting is a great way to CREATE VALUE.»


The modern world is full of wonderful examples of Personal and Cooperative Entrepreneurship ventures. Let’s face it: JACK WELCH, the best CEO in history, turned General Electric into an emporium worth 400 million US dollars and has been a source of inspiration to more than 250,000 executives. In 2010, he opened the JACK WELCH MANAGEMENT INSTITUTE where he teaches an on-line MBA. But the ventures of Richard BRANSON are also very meritorious. He founded and led the big business consortium VIRGIN GROUP to the point that with his STUDENT Magazine he taught by example. And in his book, LET’S DO IT: The key to success of VIRGIN’s founder, with his characteristic candor, he said: «We should not be ashamed of failure. It is the best lesson a businessman or an executive has. It is educational. We must shake off the dust and overcome pitfalls.»

But today’s youth and future generations of the world we live have much to learn from Steve Jobs, Thomas Edison, Mark Zuckerberg, who despite not having graduated from a University have earned their reputation as entrepreneurial genius with Value Innovation. We all have much to learn from Jack Welch, Bill Gates, Richard Branson, Steve Jobs, Zuckerberg, Robert Kiyosaki as well as Peruvian chef Gaston Acurio who has turned his good taste for eating into a gourmet network of big businesses. And, my dear FRIENDS, in every corner of the world there is much to learn, to learn to-do. We need to make human fulfillment a process of real venture with quality production; to BE rich and HAVE wealth, you must be entrepreneurial and grow making your lives a Value Chain with fairness and honor.

1.- Ediciones ENDARA. Primera Reinscripción- Dic. 2009
2.- Economía y ENTREPRENEURSHIP. Revista Intermanager. Feb. 2007
3.- MC Graw Hill/Irwi 2006
4.- Revista City. Nov. 2007 Chile
5.- CEO SUMMIT 2013 Conferencia de Richard Branson


The accredited Writer and Entrepreneur
Robert Kiyosaki getting the paper on Managerial Leadership
Author Arnold Encomendero Davalos.